Recently, Brand Finance brand consulting and evaluation firm (UK) has published a list of the Top 50 brands having the greatest value in Vietnam in 2015 (Vietnam Top 50 brands 2015). According to this list, Hoa Binh was honored to be one of the Top 50 brands, and ranked 44th with brand value of 21 million dollars, enterprise value of 89 million dollars.

Recently, Brand Finance brand consulting and evaluation firm (UK) has published a list of the Top 50 brands having the greatest value in Vietnam in 2015 (Vietnam Top 50 brands 2015). According to this list, Hoa Binh was honored to be one of the Top 50 brands, and ranked 44th with brand value of 21 million dollars, enterprise value of 89 million dollars.

This ranking list based on the evaluation criteria including: the ability to increase the value of a brand; the degree of influence on purchasing decisions of customers; costs to build successful brand; the value trading in the stock market and the brand’s ability to make profit. This is the first time that Vietnamese brands are listed in the annual assessment list of Brand Finance. Simultaneously, the results of Brand Finance brand evaluation are used and published officially on media channels such as BBC, CNN, CNBC, Bloomberg, The Economist, and The Wallstreet Journal.

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